This Week in Video Marketing News
There were more gems this past week about video marketing relevant to B2B that we believe will be valuable to you. Read on!
Enterprise Business Video Adoption Trends and Hurdles
ReelSEO reports on the pros and challenges of enterprises beginning to use video. Two of the most interesting points made are that “one-third of all corporations say they’re using video at least once a week” and “video needs to be managed as a data type.” The latter is especially important for B2B companies that have a different sell process than the high volume ecommerce traditionally found among web B2C companies. Video as a data type means is needs to be managed, tracked, and planned out with a strategy. Click here to read the entire article.
Developing Web Video for Profit
WebsiteMagazine.com writes about the trend of video consumption aligning with purchasing / premium content. It’s not a secret that the real way to gain value from all the “free” services of email, social media, and video is to have a financial budget that pays for private providers who can give you significantly better benefits. Don’t miss the last half of the paragraph where the author switches from consumption behavior to ideas for companies. Click here to read the article.
4 Innovative Ways to Use Web Video for Small Business
OpenForum.com published an article listing out a few ideas for small businesses to use video. Even more interestingly, it makes the point that most of the top viral videos “have a touch of the absurd” including Old Spice, Geico, and Dos Equis. (note, there is no proof that viral = increased product sales according to Professor BJ Fogg of Stanford University) Click here to read the article.
-Your Video Marketing Team at Vipe
