I’m excited to be the guest speaker for Tricom Funding’s “Industry Insider” webinar series next Thursday February 22nd! I’ll be taking a skydiving approach discussing high level concepts and then diving into the details required to effectively and efficiently use video as a staffing company.
When – Thursday February 22nd 11am PST / 2pm EST.
Where – Register here: http://www.tricom.com/webinar
Who – Staffing companies interested in learning whether or not video makes sense to your business.
Did you know that Internet video represented 40% of consumer Internet traffic in 2010 and is expected to grow to 90% by 2015? Buyer behavior on the Internet is changing — where do you and your staffing company fit in? Join Tricom Funding and Vipe Inc for our February edition of the Industry Insider webinar series. We’ll uncover the four secrets to making a successful video that produces results, including:
- The pros and cons of YouTube videos for business
- The value of video for staffing companies
- The “devil in the details” as it relates to getting started with video
- How to successfully incorporate video into your email marketing
By the end of this session, you’ll have the knowledge and resources you need to begin using video to build your company’s image, while capturing the attention of your customers.
If you have ever recorded a GoToMeeting, GoToWebinar, or GoToTraining event to use for video marketing you probably quickly learned that even if you choose the WMV format for recording, you can’t use the video on any online platform or even in post production products like Camtasia. Read below to learn how to fix this!
STEP 1. The first step is to make sure that when you record your webinar or meeting, that you set GoToWebinar to record and convert the event to a Windows Media Player file. (If you have past recordings that are recorded in the GoToMeeting format, click here for instructions on how to convert it.)
In your GoToMeeting/GoToWebinar preferences, select the following under Recording preferences:
This will ensure all future recordings will be in the WMV format. NOTE – your video will STILL not work with online video platforms or products like Camtasia due to the title slide placement. (if you have tried using Camtasia, you have probably experienced a stall at 2% while publishing).
STEP 2. Next download a free program called Any Video Converter. Click here to download.
STEP 3. Add the GoToMeeting codec to Any Video Converter. Even though GoToMeeting says it converts the recording to a WMV format, it creates a fairly unique version of that format that you can’t really use. Here’s how to add the GTM codec to Any Video Converter:
- Go to https://www1.gotomeeting.com/codec?Portal=gotomeeting.com and install the GoToMeeting codec.
- Go to C:\Program Files\Citrix\GoToMeeting\457 and copy G2M.dll to
C:\Program Files\AnvSoft\Any Video Converter\codecs (note, the GoToMeeting number might be 452 or 700 something)
STEP 4. Convert! Launch Any Video Converter and select Add File to add your recorded file. Now, if you have a long video file, there are considerations for the quality when uploading to an online video platform. It is often not recommended that you choose the highest quality because the file size will be too large for most viewers to download or stream without too much buffering throughout the webinar. We have found a happy medium to be as follows:
Your settings should match the above screenshot. Select a .mp4 output file format and match each of the rest of the video and audio settings. Note, the one metric that will dramatically affect your video quality (and file size) is the video bitrate. If 512 meets your quality needs, keep it as the higher the bitter the larger the file size (by a large margin).
That’s it! Convert your file and now you have a working .mp4 that can be used for video marketing, uploaded to Vipe, or imported into Camtasia for post production.
It was a pleasure being the guest speaker in Regalix‘s Webinar Series today – and the event was a success! We had great attendance with a longer Q&A discussion than the actual presentation.
The presentation focused on where the video industry is going from a marketing professional’s point of view. The video management industry is currently very fragmented as the driving force behind managing videos transitions from IT to marketing.
While many organizations don’t know how to get started with video, the decision of which videographer to use is significantly lessimportant than the decision about which management and distribution platform to subscribe to as the latter is an infrastructure decision.
Read the slides to learn more, the webinar will be posted shortly.