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Video in my staffing business? Why?

February 15, 2012 3 comments

I’m excited to be the guest speaker for Tricom Funding’s “Industry Insider” webinar series next Thursday February 22nd! I’ll be taking a skydiving approach discussing high level concepts and then diving into the details required to effectively and efficiently use video as a staffing company.

Details:

When – Thursday February 22nd 11am PST / 2pm EST.

Where – Register here: http://www.tricom.com/webinar

Who – Staffing companies interested in learning whether or not video makes sense to your business.


Overview:

Did you know that Internet video represented 40% of consumer Internet traffic in 2010 and is expected to grow to 90% by 2015? Buyer behavior on the Internet is changing — where do you and your staffing company fit in? Join Tricom Funding and Vipe Inc for our February edition of the Industry Insider webinar series. We’ll uncover the four secrets to making a successful video that produces results, including:

  • The pros and cons of YouTube videos for business
  • The value of video for staffing companies
  • The “devil in the details” as it relates to getting started with video
  • How to successfully incorporate video into your email marketing

By the end of this session, you’ll have the knowledge and resources you need to begin using video to build your company’s image, while capturing the attention of your customers.

Video in my staffing business? Why?

Webinar – Business Video Can Be So Damn Frustrating!

January 10, 2012 1 comment

I’m thrilled to be a guest speaker for this month’s “Lunch with Haley” webinar on Thursday January 19th at 11am PST / 2pm EST. Hosted by Haley Marketing, the world’s largest marketing firm dedicated to servicing the staffing and recruiting industries, this webinar is designed to be an educational session about business video.

Click here to register!

Details:Haley Marketing Logo

Ever dream of channeling Steven Spielberg or Martin Scorsese in order to create a high quality video for your business?

Well, it doesn’t take a Hollywood production team to create professional videos for your business! In fact, you can create professional and compelling videos to fit your business in no time at all.

But how can you incorporate video into your sales and marketing, and better yet, where do you begin?

Join us and special guest presenter, Adam Peterson, from VIPE, Thursday, January 19, 2012 for:

Business Video Can Be So Damn Frustrating!

What you need to know to make video produce results for you. In this 60 minute presentation, you’ll uncover the four secrets to making a successful video that produces results.

You’ll also learn:
1. The pros and cons of YouTube videos for business
2. The value of video: Is your firm not only providing great candidates but also a great process (on both the marketing and fulfillment sides of the business)?
3. What are the “devil in the details” as it relates to getting started with video?
4. How to successfully incorporate video into your email marketing.

For more details, and to reserve your seat, visit:

http://lunchwithhaley.com/

Converting GoToMeeting, GoToWebinar, and GoToTraining Recordings to Web Ready Formats

May 10, 2011 26 comments

If you have ever recorded a GoToMeeting, GoToWebinar, or GoToTraining event to use for video marketing you probably quickly learned that even if you choose the WMV format for recording, you can’t use the video on any online platform or even in post production products like Camtasia. Read below to learn how to fix this!

STEP 1. The first step is to make sure that when you record your webinar or meeting, that you set GoToWebinar to record and convert the event to a Windows Media Player file. (If you have past recordings that are recorded in the GoToMeeting format, click here for instructions on how to convert it.)

In your GoToMeeting/GoToWebinar preferences, select the following under Recording preferences:

GoToMeeting Recording Setting

This will ensure all future recordings will be in the WMV format. NOTE – your video will STILL not work with online video platforms or products like Camtasia due to the title slide placement. (if you have tried using Camtasia, you have probably experienced a stall at 2% while publishing).

STEP 2. Next download a free program called Any Video Converter. Click here to download.

STEP 3. Add the GoToMeeting codec to Any Video Converter. Even though GoToMeeting says it converts the recording to a WMV format, it creates a fairly unique version of that format that you can’t really use. Here’s how to add the GTM codec to Any Video Converter:

  1. Go to https://www1.gotomeeting.com/codec?Portal=gotomeeting.com and install the GoToMeeting codec.
  2. Go to C:\Program Files\Citrix\GoToMeeting\457 and copy G2M.dll to
    C:\Program Files\AnvSoft\Any Video Converter\codecs (note, the GoToMeeting number might be 452 or 700 something)

STEP 4. Convert! Launch Any Video Converter and select Add File to add your recorded file. Now, if you have a long video file, there are considerations for the quality when uploading to an online video platform. It is often not recommended that you choose the highest quality because the file size will be too large for most viewers to download or stream without too much buffering throughout the webinar. We have found a happy medium to be as follows:

Any Video Converter Settings

Your settings should match the above screenshot. Select a .mp4 output file format and match each of the rest of the video and audio settings. Note, the one metric that will dramatically affect your video quality (and file size) is the video bitrate. If 512 meets your quality needs, keep it as the higher the bitter the larger the file size (by a large margin).

That’s it! Convert your file and now you have a working .mp4 that can be used for video marketing, uploaded to Vipe, or imported into Camtasia for post production.

Videos: Sales Advice from Sales Experts

February 6, 2011 1 comment

Vipe recently sponsored an event held here locally in Silicon Valley where 5 expert sales people shared their advice and stories with an audience of those eager to learn from the greats. The event was the inaugural event for TIDLIC - a forum of discussion promoting lifelong learning on topics for Things I Didn’t Learn In College.

The event was hosted and moderated by Vipe’s very own Adam Peterson at the Sequoia Yacht Club in Redwood City, CA. True to Vipe, the event was video recorded and is now available for you to watch and share with your sales team. The videos are available at www.tidlic.com or by clicking the image below.

TIDLIC Videos

TIDLIC Videos

 

To provide a brief background about the five panelists:

Byron Jacobs – A veteran of 36 years of executive management experience in enterprise software sales, marketing, services and operations. As an early pioneer in mainframe software sales and marketing, Byron forged an international sales and marketing network encompassing 42 countries. He served in executive roles with early industry leaders including Oracle, Applied Data Research, and Vipe Inc.

Shannon Kempster - One of the top salespeople at Cisco/WebEx winning most every sales award the organization offers. Currently Senior Corporate Account Manager at WebEx with past experience at Rogers Benefits and Sun Microsystems.

Jason Payne - A Business Development Associate at Palantir, Jason is a Stanford graduate working at the hottest startup you probably haven’t heard of. Valued at more than $700M in a financing round mid-2010, Palantir is “working to radically change how groups analyze information” with its business split among governments and private financial institutions.

Craig Silverman – A sales and marketing guru with a primary career focus of building sales teams and generating revenue in growth companies. Holding C level roles at both private and publicly traded company, he has helped build several successful firms and develop hundreds of salespeople. Craig is a leader who has a passion for recruiting, hiring, and training talented staff and then motivating them to be peak performers.

Nick Slonek – A commercial real estate industry veteran with more than 20 years of experience at organizations including Cornish & Carey and CB Richard Ellis. Currently the SVP / Sales Manager at Cornish & Carey Commercial, Nick has represented more than 1 million sq ft in acquisitions and dispositions in San Francisco and surrounding areas.

Enjoy the videos!

Slides From Extending and Controlling Video Webinar Now Available

December 9, 2010 Leave a comment

It was a pleasure being the guest speaker in Regalix‘s Webinar Series today – and the event was a success! We had great attendance with a longer Q&A discussion than the actual presentation.

extending and controlling video

Extending and controlling video

The presentation focused on where the video industry is going from a marketing professional’s point of view. The video management industry is currently very fragmented as the driving force behind managing videos transitions from IT to marketing.

While many organizations don’t know how to get started with video, the decision of which videographer to use is significantly lessimportant than the decision about which management and distribution platform to subscribe to as the latter is an infrastructure decision.

Read the slides to learn more, the webinar will be posted shortly.

Categories: Video Marketing, Webinars

Extending and Controlling Video Throughout the Enterprise – Webinar Thursday December 9th

December 7, 2010 Leave a comment

How does your organization control videos? How do you leverage your videos to increase revenue and shorten sales cycles?

Live Webinar – Thursday December 9th, 11am PST / 2pm EST.
Speaker – Adam Peterson, CEO, Vipe Inc.
Register Here

Social media has fundamentally changed people’s interactive behaviors. 80% of learning happens visually and there is no more persuasive tool in the world than video. Today you need to use online video to get your message to your customer in order to stay competitive.

  • But, how do you manage it?
  • How do you address the pressures from individuals throughout your organization to use video, a means of communication they readily use in their personal lives, in business?
  • How do you maintain control of issues like security, access, and brand management?

Video is the driving force for creating online moments of engagement and motivating behavior, learn what the tomorrow of video is and how to plan for it. As part of our ongoing, informational webinar series, Vipe and Regalix delve into video use in the enterprise to analyze these key issues:

  • Busting the myth of video asset management
  • Organizations are extending their use of video across almost all operations. Why and how?
  • Questions, issues, and problems organizations are encountering as their video use increases.
  • The future of true video asset management.

This webinar is a must-attend if you are looking for ways to increase revenue and shorten sales cycles. Sign up now to hear how our expert speaker address these issues.

webinar registration button

Can’t make the live event? Register and we’ll make sure you get access to the slides and archived recording.