This Week in Video Marketing News
Some MAJOR news in the video marketing world this week. See below!
25 Jaw Dropping YouTube Facts, Figures, and Statistics
Jeremy Scott over at ReelSEO.com put together a great wrap up of the new publicly available webpage from YouTube that shares statistics across the site and some of the information is impressive! The biggest bottom line this represents is the behavioral change of the average human being who uses the internet – video is taking more and more time in their day. Two other points also stood out to me, 1) it seems clear to me that YouTube is becoming more and more of an entertainment channel for consumers and 2) YouTube is getting to be SO BIG that standing out among 2 billion views per day is becoming more and more of a challenge (and I’m still not sure what percentage of the viral videos are from corporations, though my guess is that a very small minority of videos that go “viral” are from businesses). Click here to read the article.
Cisco to Shut Down Flip Video
Cisco Systems, the owner of the FlipVideo brand (purchased from PureDigital for $590 million in March of 2009), decided to shut this business unit down. Interestingly, FlipVideo was the market leader and Cisco chose not to sell it to another company, but instead layoff more than 500 employees to rid themselves of their consumer oriented business units. Regardless, this is a MAJOR event in the world of video marketing as FlipVideo cameras owned roughly 1/3 of the camcorder market. The Flip is the number one source of videos uploaded into Vipe. What’s next? Nobody is really sure how the dust will settle. The good news is that FlipVideo inventory should last a little while longer (get yours now!). Vipe is researching the best alternatives as we speak. Click here to read the TechCrunch article.
Why CMOs & Marketing Executives Must Embrace Social Video Marketing
Grant Crowell over at ReelSEO.com writes a very interesting article discussing the challenges CMOs face in using social video marketing in their personal lives. It seems very intriguing that those who are putting together significant budgets and plans for their organizations to utilize social media and video marketing are putting together the plans without much personal experience. It’s a wonder why all of this is so confusing to some people! How can one expect to understand how social media and video marketing will work for their business if they don’t know how it works from the “consumer” point of view? Per a recent poll on Vipe’s Facebook Page, it is clear that “Video Marketing is More Than Just Video.” Maybe it’s not just the video but the script, the strategy, the distribution, the tracking, and everything else that “marketing” typically encapsulates… Click here to read the full article.
A very interesting week indeed! Cheers!
