Continuing our weekly aggregation of relevant news in the video marketing world, check out some of the articles below!
What’s the Future of Email?
The behavior of the up and coming generation as it relates to the consumption of online information is DRASTICALLY different than those over the age of 25. In an effort to let you know what to plan for as you consider your marketing vision, OpenForum discusses the results of the 2010 U.S. Digital Year in Review report from comScore. The punch line? Social media is affecting the use of email to the tune of an 8% overall decline in email usage in 2010. The kicker? When breaking out the changes by age, the use of Web email by teenagers dropped 59%! Click here to read the entire article.
Why a Professional Website Video Experience in Crucial for Business Marketing
An interesting article put out by ReelSEO that discusses the entire life cycle of incorporating video into your website – production and display. For B2B businesses, we know that YouTube is blocked by 11.9% of businesses and has other flaws as well. Considering all the variables, a private hosting company that can meet the professional needs of your business for displaying video is as important as the quality of the video itself. Click here to read the entire article.
4 Ways Video Makes Email Marketing More Profitable
MarketingProfessor.com runs through a list of ideas and logic for how to effectively incorporate video into email marketing. Travis Campbell brings up some good points and also puts into perspective the use of email marketing into your greater marketing strategy and goals for conversion. Click here to read the entire article.