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Posts Tagged ‘Video Marketing’

Free Blogging for Business Marketing Kit by Hubspot

May 17, 2011 1 comment

The articles we found for This Week in Video Marketing News were so good that we decided to make them their own articles. Let’s get started!

#1 Free Blogging for Business Marketing Kit by Hubspot

hubspot logo

For those who haven’t heard of Hubspot, they are the leading “inbound marketing” company for small and medium sized businesses. Inbound marketing is a concept that suggests using the internet (SEO, social media, blogging, etc) as a way to get leads to come to you rather than going out and paying for leads by buying lists, advertising, sponsorships, etc. Inbound marketing values the effort of time over money. Whether or not you believe in or understand the concept of inbound marketing, Hubspot is a high volume and high value provider of FREE marketing information. (They “eat their own dog food” as these marketing kits and other information they provide is supposed to “nurture” their prospects and customers).

Most recently they put out a Blogging for Business Marketing Kit that includes informational videos and an eBook. The only thing I have to add is that using video in all of your marketing efforts will provide you with a much higher ROI. The videos Hubspot is providing here are long but valuable. As you download and read through this kit, consider how you might be able to use some of these principles for your own marketing efforts.

Click here to check out the Blogging for Business Marketing Kit.

Royalty Free Stock Video Footage for Your Video Marketing

May 12, 2011 2 comments

Video marketing is much more than just video – you have to plan, create, edit, distribute, track, and more. The video creation process can be challenging enough, but from time to time we find great ideas to help you build successful videos. We recently came across just such an idea by the name of VideoBlocks.com.

videoblocks logo

VideoBlocks provides royalty free stock video footage and boasts a library of more than 30,000 clips. This is a huge find for all those who post-produce their videos to include voice overs or transitions between clips. Whether you want to include a short clip about the city you live in or a season we are upon, this is the first source of stock video footage outside of the limited supply provided by iStockPhoto we have found.

VideoBlocks currently offer a 7 day free trial so time your trial around the next video that you plan to create.

One last note, you’ll notice that the videos do not have audio. If you would prefer to have a tone or jingle instead of a voice over, a great source of stock audio is iStockPhoto.com/Audio.

Happy video marketing!

Converting GoToMeeting, GoToWebinar, and GoToTraining Recordings to Web Ready Formats

May 10, 2011 59 comments

If you have ever recorded a GoToMeeting, GoToWebinar, or GoToTraining event to use for video marketing you probably quickly learned that even if you choose the WMV format for recording, you can’t use the video on any online platform or even in post production products like Camtasia. Read below to learn how to fix this!

STEP 1. The first step is to make sure that when you record your webinar or meeting, that you set GoToWebinar to record and convert the event to a Windows Media Player file. (If you have past recordings that are recorded in the GoToMeeting format, click here for instructions on how to convert it.)

In your GoToMeeting/GoToWebinar preferences, select the following under Recording preferences:

GoToMeeting Recording Setting

This will ensure all future recordings will be in the WMV format. NOTE – your video will STILL not work with online video platforms or products like Camtasia due to the title slide placement. (if you have tried using Camtasia, you have probably experienced a stall at 2% while publishing).

STEP 2. Next download a free program called Any Video Converter. Click here to download.

STEP 3. Add the GoToMeeting codec to Any Video Converter. Even though GoToMeeting says it converts the recording to a WMV format, it creates a fairly unique version of that format that you can’t really use. Here’s how to add the GTM codec to Any Video Converter:

  1. Go to https://www1.gotomeeting.com/codec?Portal=gotomeeting.com and install the GoToMeeting codec.
  2. Go to C:\Program Files\Citrix\GoToMeeting\457 and copy G2M.dll to
    C:\Program Files\AnvSoft\Any Video Converter\codecs (note, the GoToMeeting number might be 452 or 700 something)

STEP 4. Convert! Launch Any Video Converter and select Add File to add your recorded file. Now, if you have a long video file, there are considerations for the quality when uploading to an online video platform. It is often not recommended that you choose the highest quality because the file size will be too large for most viewers to download or stream without too much buffering throughout the webinar. We have found a happy medium to be as follows:

Any Video Converter Settings

Your settings should match the above screenshot. Select a .mp4 output file format and match each of the rest of the video and audio settings. Note, the one metric that will dramatically affect your video quality (and file size) is the video bitrate. If 512 meets your quality needs, keep it as the higher the bitter the larger the file size (by a large margin).

That’s it! Convert your file and now you have a working .mp4 that can be used for video marketing, uploaded to Vipe, or imported into Camtasia for post production.

This Week in Video Marketing News

April 19, 2011 1 comment

Some MAJOR news in the video marketing world this week. See below!

25 Jaw Dropping YouTube Facts, Figures, and Statistics

Jeremy Scott over at ReelSEO.com put together a great wrap up of the new publicly available webpage from YouTube that shares statistics across the site and some of the information is impressive! The biggest bottom line this represents is the behavioral change of the average human being who uses the internet – video is taking more and more time in their day. Two other points also stood out to me, 1) it seems clear to me that YouTube is becoming more and more of an entertainment channel for consumers and 2) YouTube is getting to be SO BIG that standing out among 2 billion views per day is becoming more and more of a challenge (and I’m still not sure what percentage of the viral videos are from corporations, though my guess is that a very small minority of videos that go “viral” are from businesses). Click here to read the article.

Cisco to Shut Down Flip Video

Cisco Systems, the owner of the FlipVideo brand (purchased from PureDigital for $590 million in March of 2009), decided to shut this business unit down. Interestingly, FlipVideo was the market leader and Cisco chose not to sell it to another company, but instead layoff more than 500 employees to rid themselves of their consumer oriented business units. Regardless, this is a MAJOR event in the world of video marketing as FlipVideo cameras owned roughly 1/3 of the camcorder market. The Flip is the number one source of videos uploaded into Vipe. What’s next? Nobody is really sure how the dust will settle. The good news is that FlipVideo inventory should last a little while longer (get yours now!). Vipe is researching the best alternatives as we speak. Click here to read the TechCrunch article.

Why CMOs & Marketing Executives Must Embrace Social Video Marketing

Grant Crowell over at ReelSEO.com writes a very interesting article discussing the challenges CMOs face in using social video marketing in their personal lives. It seems very intriguing that those who are putting together significant budgets and plans for their organizations to utilize social media and video marketing are putting together the plans without much personal experience. It’s a wonder why all of this is so confusing to some people! How can one expect to understand how social media and video marketing will work for their business if they don’t know how it works from the “consumer” point of view? Per a recent poll on Vipe’s Facebook Page, it is clear that “Video Marketing is More Than Just Video.” Maybe it’s not just the video but the script, the strategy, the distribution, the tracking, and everything else that “marketing” typically encapsulates… Click here to read the full article.

A very interesting week indeed! Cheers!

This Week in Video Marketing News

April 5, 2011 2 comments

Keeping this week’s video marketing update light and fun, below is a link to an entertaining video about how to record your own videos for the web. This animation provides a fun way to learn while being entertained, while also being incredibly important as the quality of your videos can dramatically affect the effectiveness of your video. Enjoy!

How to Shoot a Video for the Web

Click the image or the following link to view the video: http://www.youtube.com/watch?v=xQ3GUEKR1M4

 

3 Must Have Videos for Every Salesperson

April 5, 2011 1 comment

55% of communication is body language and every salesperson in the world believes they have the best chance of closing someone if they can just be in-person. That’s not always possible, however, with the increasingly popular use of video for marketing and sales communications, video is proving to be the next best option.

While every business is unique and this list can be much longer, there are 3 must have videos that every sales person should keep as arrows in their quiver to stand out in a deal, save a deal, or get a first meeting for a deal. Now, recording videos might not be the most natural thing in the world for you, but if you can create 3 videos that you can use time and time again (these days you can even use your iPhone or laptop as a teleprompter), you can dramatically increase your ability to close more deals. The list is as follows:

Adam Peterson Headshot with Video Player

My Meet Me Video

1. Personal introduction video that lives in your signature. Affectionately referred to as a “meet me” video, this short 15-30 second video helps you put a face with your name in your follow up email after a first call and is more powerful than one might think. Just two weeks ago someone shared with us that their “meet me” is what got the prospect to call them back over the competition resulting in a deal with a $40,000 commission. Not bad! With a simple “Meet Me Video” link in your signature, that you instruct your recipients to click on at appropriate times can help you easily build rapport with people you have not met in person.

2. Recovering a cold lead video. We all have leads that go cold on us – no longer returning voice mails or emails. Having a video on file you can send to a cold prospect to ask if everything is OK and if tomorrow or the next day is best to call them, is a powerful last resort. We worked with an individual in the commercial real estate industry who sent such a video to 4 cold leads – leads he hadn’t heard back from in weeks – and within 2 days he got two call backs, one of which turned into a deal!

3. Scheduling an appointment video. More than 50% of salespeople end up generating their own leads, and we all have a laundry list of ways to do so. We create our own mini-marketing campaigns, we cold call, we cold email, and we often get creative – visiting a prospect in person or shipping them a gift that catches their attention. Sending a video to introduce yourself “in-person” and providing an elevator pitch about the value you can bring your prospect is another arrow to use, and in many ways puts your email on steroids (sending links to videos allows you to track if people view them). One customer shared with us she was able to “crack” into a new market after several months of attempting by sending out a video requesting an appointment, which ended up leading to the biggest deal of her career.

With these 3 videos on file and accessible for you to use time and time again, your arsenal for sales ammo will gain significant “umph.” Two last points to make are that the script to these videos are incredibly important – if you are not comfortable in front of a video camera, make sure your script does NOT include the name or company of your prospect so that you can re-use the video time and time again.

Second, emailing video files is not terribly easy (they are often too large of attachments to send) so you need to upload the video to a hosting service and email a link to the video. While YouTube is free, it is incredibly distracting and blocked by a lot of businesses so make sure you use a private hosting platform free of ads and unwanted related videos.

For Vipe customers, log into our Support Portal for sample scripts and help creating your landing page.

This Week in Video Marketing News

March 28, 2011 Leave a comment

A fairly light week in relevant video marketing news but there are definitely a few interesting articles for those providing services to other businesses.

How Microsoft Uses Video to Increase Employee Productivity

A few years back Microsoft built their own internal YouTube, accessible only by internal employees. Two gems found within the article are 1) the Podcast-In-A-Box kit inclusive of a FlipVideo, Zoom H2, and Camtasia for employees to record semi-professional quality video and 2) the discussion of how email and websites were once in question as a necessity and how video is on the same usage trajectory. Click here to read the entire article.

 

The Pros and Cons of YouTube Video for Your Website

Grant Crowell over at ReelSEO.com lays out a great list of the pros and cons of relying solely on YouTube as the video platform for your business. You’ll have to read the article to access this list (this isn’t one I can summarize). Click here to read the entire article.

 

Top 5 YouTube Marketing Mistakes Committed by Small Businesses

Resonating with the belief that you get what you pay for, Amy-Mae Elliott discuss 5 points to think through thoroughly as you begin to create video assets and consider what the value to that asset will be for your business. Strategy is key to successfully using video for marketing and sales. Click here to read the entire article.