Vipe’s customer TPI Staffing was recently featured on Fox News for using videos of their candidates to help get them placed. Clients and candidates alike were interviewed as part of the segment. Click the image below to view the video on the TPI Staffing website (you can also view the video by clicking here).
Clients found the video helped streamline the hiring process and candidates enjoyed how the short video helped them capture the attention of their prospective employer. Congratulations TPI Staffing on making the news for helping put Americans back to work!
I’m excited to be the guest speaker for Tricom Funding’s “Industry Insider” webinar series next Thursday February 22nd! I’ll be taking a skydiving approach discussing high level concepts and then diving into the details required to effectively and efficiently use video as a staffing company.
When – Thursday February 22nd 11am PST / 2pm EST.
Where – Register here: http://www.tricom.com/webinar
Who – Staffing companies interested in learning whether or not video makes sense to your business.
Did you know that Internet video represented 40% of consumer Internet traffic in 2010 and is expected to grow to 90% by 2015? Buyer behavior on the Internet is changing — where do you and your staffing company fit in? Join Tricom Funding and Vipe Inc for our February edition of the Industry Insider webinar series. We’ll uncover the four secrets to making a successful video that produces results, including:
- The pros and cons of YouTube videos for business
- The value of video for staffing companies
- The “devil in the details” as it relates to getting started with video
- How to successfully incorporate video into your email marketing
By the end of this session, you’ll have the knowledge and resources you need to begin using video to build your company’s image, while capturing the attention of your customers.
Remember those videos about how quickly the internet and social media was changing? (If not click here). Well our friends at ReelSEO, via their Facebook page, shared with us a couple of similarly fun videos about video. The information is pretty surprising! Click on the images to watch the videos. Enjoy!
Web Video Is No Longer An Option It’s Required
The importance of online video – Info-motion-graphic
And our second This Week in Video Marketing blog that was so powerful we made it its own blog posting.
#2 Zappos Sees 10% Increase in Product Sales When Video Description Used
The Wall Street Journal wrote an article discussing how Zappos is now creating thousands and thousands of videos to market almost every shoe they have. The interesting twist? They are not using models but their own employees. They find that by using an “everyday” person they increase the level of trust that is communicated about how a product will function, fit, and work.
According to Steve Posavac, a professor of marketing at Vanderbilt University Owen Graduate School of Management, “If you just have a regular person who matches the target segment the consumer is likely to trust that communication more.”
The use of videos has increased product sales and reduced returns, the latter being more important to brand equity. If someone has to return a shoe the customer can become “disenchanted,” according to Laurie Williams, video and photo products manager at Zappos.
Furthermore, the WSJ reports that “A video—even an unflattering one—produces what marketers call ‘the stimulation process,’ says Mr. Shiv. When a company shows people an item in action, ‘your brain is sort of naturally imagining, ‘how is this product going to feel on me, how is it going to look on me,’ ‘ he says.” You might not buy that shoe but you will more likely buy a shoe.
Video descriptions (essentially product demos) have become so effective for Zappos that they are now recording more than 400 of them per day.
A fascinating story about the success of a visionary company.