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Posts Tagged ‘Vipepower’

Vipe Customer Featured on the News for Using Video to Put Americans Back to Work

March 5, 2012 1 comment

Vipe’s customer TPI Staffing was recently featured on Fox News for using videos of their candidates to help get them placed. Clients and candidates alike were interviewed as part of the segment. Click the image below to view the video on the TPI Staffing website (you can also view the video by clicking here).

TPI Staffing

Clients found the video helped streamline the hiring process and candidates enjoyed how the short video helped them capture the attention of their prospective employer. Congratulations TPI Staffing on making the news for helping put Americans back to work!

Video in my staffing business? Why?

February 15, 2012 3 comments

I’m excited to be the guest speaker for Tricom Funding’s “Industry Insider” webinar series next Thursday February 22nd! I’ll be taking a skydiving approach discussing high level concepts and then diving into the details required to effectively and efficiently use video as a staffing company.

Details:

When – Thursday February 22nd 11am PST / 2pm EST.

Where – Register here: http://www.tricom.com/webinar

Who – Staffing companies interested in learning whether or not video makes sense to your business.


Overview:

Did you know that Internet video represented 40% of consumer Internet traffic in 2010 and is expected to grow to 90% by 2015? Buyer behavior on the Internet is changing — where do you and your staffing company fit in? Join Tricom Funding and Vipe Inc for our February edition of the Industry Insider webinar series. We’ll uncover the four secrets to making a successful video that produces results, including:

  • The pros and cons of YouTube videos for business
  • The value of video for staffing companies
  • The “devil in the details” as it relates to getting started with video
  • How to successfully incorporate video into your email marketing

By the end of this session, you’ll have the knowledge and resources you need to begin using video to build your company’s image, while capturing the attention of your customers.

Video in my staffing business? Why?

Webinar – Business Video Can Be So Damn Frustrating!

January 10, 2012 26 comments

I’m thrilled to be a guest speaker for this month’s “Lunch with Haley” webinar on Thursday January 19th at 11am PST / 2pm EST. Hosted by Haley Marketing, the world’s largest marketing firm dedicated to servicing the staffing and recruiting industries, this webinar is designed to be an educational session about business video.

Click here to register!

Details:Haley Marketing Logo

Ever dream of channeling Steven Spielberg or Martin Scorsese in order to create a high quality video for your business?

Well, it doesn’t take a Hollywood production team to create professional videos for your business! In fact, you can create professional and compelling videos to fit your business in no time at all.

But how can you incorporate video into your sales and marketing, and better yet, where do you begin?

Join us and special guest presenter, Adam Peterson, from VIPE, Thursday, January 19, 2012 for:

Business Video Can Be So Damn Frustrating!

What you need to know to make video produce results for you. In this 60 minute presentation, you’ll uncover the four secrets to making a successful video that produces results.

You’ll also learn:
1. The pros and cons of YouTube videos for business
2. The value of video: Is your firm not only providing great candidates but also a great process (on both the marketing and fulfillment sides of the business)?
3. What are the “devil in the details” as it relates to getting started with video?
4. How to successfully incorporate video into your email marketing.

For more details, and to reserve your seat, visit:

http://lunchwithhaley.com/

Lessons Learned from TechServe Alliance IT Staffing Conference 2011

November 14, 2011 4 comments

November 2-4 I was in Phoenix for the annual TechServe Alliance (TSA) conference. TSA is a staffing association focused specifically on IT Staffing. The event was extremely well run, with attendees, speakers, and vendors all providing positive feedback to the executive planning committee.

A few notes from the conference:

IT Staffing is Up

  • Attendance was up 41% over last year and the general vibe was very positive.
  • Finding skilled talent is more of a challenge than finding job orders.
  • As of October, the IT Employment Index is up 0.17% from September 2011, and up 2.21% from October 2010.
  • IT Staffing has had ~23 consecutive months of growth as an industry

There is a Shortage of Qualified Talent

Carl Camden, CEO of Kelly Services, gave an authoritative keynote discussing major challenges facing the staffing industry as a whole in the coming decade. He challenged the audience of ~500 IT Staffing decision makers to think longer term than the next job order. To focus on becoming a strategic partner in workforce planning.

In his opinion, the next 10 years will determine if staffing becomes a commodity or an integral part of “Talent Supply Chain Management.” He posed the following question: when a client calls you up to staff a new manufacturing plant in Indonesia, were you part of the planning committee to determine Indonesia as a location due to available talent, or is your role that of reacting to the new order?

A few stats he shared:

  • There are 9 million unemployed people in the US.
  • There are 2.5 million jobs that cannot be filled due to an unqualified workforce. (cannot be filled = open for more than 60 days).
  • There are 600,000 un-fillable manufacturing jobs due to unskilled talent.
  • The number of STEM graduates (science, technology, engineering, mathematics) has reduced dramatically over the past 10 years.
  • By 2020 we will need 1 million more STEM college grads and our current pace will not fulfill that need.

Like it or not, Social Media is a necessary expense in your business

Jennifer Abernathy (@SalesLounge) gave a great talk about the current and future opportunities in social media. There is a LOT going on out there and for better or worse, companies will need to participate in order to engage the new workforce and standard consumer behaviors of today.

In my opinion, the addition of social media to the operations of an organization, is similar to the evolution of advertising and sales, into marketing and sales a few years back. Marketing became an independent entity responsible (and accountable) for advertising AND lead generation. Now, social media, is becoming an independent entity within marketing as the “incubator of relationships.” To make things even more complicated, social media is trying to find a role in sales as well.

Nonetheless, Jennifer provided lots of takeaway gems:

  • Make sure you get a Twitter handle (@companyname) for your company. Whether or not you use it today, you should own it.
  • Same with a .tv URL.
  • Video will be a requirement in 2012.
  • Begin planning mobile marketing initiatives (and collecting mobile numbers).
  • One major upcoming trend is mobile commerce, or mCommerce.
  • Make sure your LinkedIn professional headline is descriptive (not just title).
  • Add your web address and phone number to your LinkedIn summary – in addition to other keyword terms relevant to your business. Your LinkedIn summary is searchable by Google.

Last but definitely not least!

There were many more incredible talks. Barb Bruno (www.goodasgoldtraining.com) gave a home run presentation about how to be a successful recruiter. How many of you end your day by writing down the top 6 things “closest to the money” that you will do tomorrow?

Alan Beaulieu (www.itreconomics.com) gave the most entertaining economic forecast I have ever heard (he also owns the second place spot in my book from the Executive Forum conference a couple years back). On top of being an interesting speaker, Alan has a 96% accuracy rate predicting business cycles.

Until the next conference!

New Report! Video Trends in the Staffing Industry

October 24, 2011 5 comments

If you are using or considering video as a staffing or recruiting company, Vipe is offering a free benchmarking report to help you set & manage expectations. We analyzed a sampling of 25K videos  to see how usage trends have changed over the past 3 years – and some results were surprising!

For example, did you know that if you remotely invited a candidate to record videos on their own, you could expect a 2.5 day turnaround in 2009, but in 2011 the average response time is less than 6.5 hours?!

The following topics were reviewed:vipe video cheat sheet - video trends in the staffingindustry

  • Video type (marketing videos vs. candidate videos)
  • Video source (uploaded files vs. webcam recordings)
  • Candidate video lengths
  • Number of video interview questions asked
  • Remote invite response time rate of candidate videos
  • Remote invite completion percentage for candidate videos

 

Click here to get the report!

 

Fun Videos About the Use of Video

May 18, 2011 2 comments

Remember those videos about how quickly the internet and social media was changing? (If not click here). Well our friends at ReelSEO, via their Facebook page, shared with us a couple of similarly fun videos about video. The information is pretty surprising! Click on the images to watch the videos. Enjoy!

Web Video Is No Longer An Option It’s Required

Web Video Is No Longer An Option It's Required

The importance of online video – Info-motion-graphic

The importance of online video - Info-motion-graphic

Zappos 10% Sales Increase with Videos of Regular Employees

May 17, 2011 2 comments

And our second This Week in Video Marketing blog that was so powerful we made it its own blog posting.

#2 Zappos Sees 10% Increase in Product Sales When Video Description Used

zappos logo

The Wall Street Journal wrote an article discussing how Zappos is now creating thousands and thousands of videos to market almost every shoe they have. The interesting twist? They are not using models but their own employees. They find that by using an “everyday” person they increase the level of trust that is communicated about how a product will function, fit, and work.

According to Steve Posavac, a professor of marketing at Vanderbilt University Owen Graduate School of Management, “If you just have a regular person who matches the target segment the consumer is likely to trust that communication more.”

The use of videos has increased product sales and reduced returns, the latter being more important to brand equity. If someone has to return a shoe the customer can become “disenchanted,” according to Laurie Williams, video and photo products manager at Zappos.

Furthermore, the WSJ reports that “A video—even an unflattering one—produces what marketers call ‘the stimulation process,’ says Mr. Shiv. When a company shows people an item in action, ‘your brain is sort of naturally imagining, ‘how is this product going to feel on me, how is it going to look on me,’ ‘ he says.” You might not buy that shoe but you will more likely buy a shoe.

Video descriptions (essentially product demos) have become so effective for Zappos that they are now recording more than 400 of them per day.

A fascinating story about the success of a visionary company.

Click here to read the full article.

Free Blogging for Business Marketing Kit by Hubspot

May 17, 2011 1 comment

The articles we found for This Week in Video Marketing News were so good that we decided to make them their own articles. Let’s get started!

#1 Free Blogging for Business Marketing Kit by Hubspot

hubspot logo

For those who haven’t heard of Hubspot, they are the leading “inbound marketing” company for small and medium sized businesses. Inbound marketing is a concept that suggests using the internet (SEO, social media, blogging, etc) as a way to get leads to come to you rather than going out and paying for leads by buying lists, advertising, sponsorships, etc. Inbound marketing values the effort of time over money. Whether or not you believe in or understand the concept of inbound marketing, Hubspot is a high volume and high value provider of FREE marketing information. (They “eat their own dog food” as these marketing kits and other information they provide is supposed to “nurture” their prospects and customers).

Most recently they put out a Blogging for Business Marketing Kit that includes informational videos and an eBook. The only thing I have to add is that using video in all of your marketing efforts will provide you with a much higher ROI. The videos Hubspot is providing here are long but valuable. As you download and read through this kit, consider how you might be able to use some of these principles for your own marketing efforts.

Click here to check out the Blogging for Business Marketing Kit.

Royalty Free Stock Video Footage for Your Video Marketing

May 12, 2011 2 comments

Video marketing is much more than just video – you have to plan, create, edit, distribute, track, and more. The video creation process can be challenging enough, but from time to time we find great ideas to help you build successful videos. We recently came across just such an idea by the name of VideoBlocks.com.

videoblocks logo

VideoBlocks provides royalty free stock video footage and boasts a library of more than 30,000 clips. This is a huge find for all those who post-produce their videos to include voice overs or transitions between clips. Whether you want to include a short clip about the city you live in or a season we are upon, this is the first source of stock video footage outside of the limited supply provided by iStockPhoto we have found.

VideoBlocks currently offer a 7 day free trial so time your trial around the next video that you plan to create.

One last note, you’ll notice that the videos do not have audio. If you would prefer to have a tone or jingle instead of a voice over, a great source of stock audio is iStockPhoto.com/Audio.

Happy video marketing!

This Week in Video Marketing News

March 8, 2011 Leave a comment

Continuing our weekly aggregation of relevant news in the video marketing world, check out some of the articles below!

What’s the Future of Email?

The behavior of the up and coming generation as it relates to the consumption of online information is DRASTICALLY different than those over the age of 25. In an effort to let you know what to plan for as you consider your marketing vision, OpenForum discusses the results of the 2010 U.S. Digital Year in Review report from comScore. The punch line? Social media is affecting the use of email to the tune of an 8% overall decline in email usage in 2010. The kicker? When breaking out the changes by age, the use of Web email by teenagers dropped 59%! Click here to read the entire article.

 

Why a Professional Website Video Experience in Crucial for Business Marketing

An interesting article put out by ReelSEO that discusses the entire life cycle of incorporating video into your website – production and display. For B2B businesses, we know that YouTube is blocked by 11.9% of businesses and has other flaws as well. Considering all the variables, a private hosting company that can meet the professional needs of your business for displaying video is as important as the quality of the video itself. Click here to read the entire article.

 

4 Ways Video Makes Email Marketing More Profitable

MarketingProfessor.com runs through a list of ideas and logic for how to effectively incorporate video into email marketing. Travis Campbell brings up some good points and also puts into perspective the use of email marketing into your greater marketing strategy and goals for conversion. Click here to read the entire article.