Vipe’s customer TPI Staffing was recently featured on Fox News for using videos of their candidates to help get them placed. Clients and candidates alike were interviewed as part of the segment. Click the image below to view the video on the TPI Staffing website (you can also view the video by clicking here).
Clients found the video helped streamline the hiring process and candidates enjoyed how the short video helped them capture the attention of their prospective employer. Congratulations TPI Staffing on making the news for helping put Americans back to work!
I’m excited to be the guest speaker for Tricom Funding’s “Industry Insider” webinar series next Thursday February 22nd! I’ll be taking a skydiving approach discussing high level concepts and then diving into the details required to effectively and efficiently use video as a staffing company.
When – Thursday February 22nd 11am PST / 2pm EST.
Where – Register here: http://www.tricom.com/webinar
Who – Staffing companies interested in learning whether or not video makes sense to your business.
Did you know that Internet video represented 40% of consumer Internet traffic in 2010 and is expected to grow to 90% by 2015? Buyer behavior on the Internet is changing — where do you and your staffing company fit in? Join Tricom Funding and Vipe Inc for our February edition of the Industry Insider webinar series. We’ll uncover the four secrets to making a successful video that produces results, including:
- The pros and cons of YouTube videos for business
- The value of video for staffing companies
- The “devil in the details” as it relates to getting started with video
- How to successfully incorporate video into your email marketing
By the end of this session, you’ll have the knowledge and resources you need to begin using video to build your company’s image, while capturing the attention of your customers.
Remember those videos about how quickly the internet and social media was changing? (If not click here). Well our friends at ReelSEO, via their Facebook page, shared with us a couple of similarly fun videos about video. The information is pretty surprising! Click on the images to watch the videos. Enjoy!
Web Video Is No Longer An Option It’s Required
The importance of online video – Info-motion-graphic
And our second This Week in Video Marketing blog that was so powerful we made it its own blog posting.
#2 Zappos Sees 10% Increase in Product Sales When Video Description Used
The Wall Street Journal wrote an article discussing how Zappos is now creating thousands and thousands of videos to market almost every shoe they have. The interesting twist? They are not using models but their own employees. They find that by using an “everyday” person they increase the level of trust that is communicated about how a product will function, fit, and work.
According to Steve Posavac, a professor of marketing at Vanderbilt University Owen Graduate School of Management, “If you just have a regular person who matches the target segment the consumer is likely to trust that communication more.”
The use of videos has increased product sales and reduced returns, the latter being more important to brand equity. If someone has to return a shoe the customer can become “disenchanted,” according to Laurie Williams, video and photo products manager at Zappos.
Furthermore, the WSJ reports that “A video—even an unflattering one—produces what marketers call ‘the stimulation process,’ says Mr. Shiv. When a company shows people an item in action, ‘your brain is sort of naturally imagining, ‘how is this product going to feel on me, how is it going to look on me,’ ‘ he says.” You might not buy that shoe but you will more likely buy a shoe.
Video descriptions (essentially product demos) have become so effective for Zappos that they are now recording more than 400 of them per day.
A fascinating story about the success of a visionary company.
The articles we found for This Week in Video Marketing News were so good that we decided to make them their own articles. Let’s get started!
#1 Free Blogging for Business Marketing Kit by Hubspot
For those who haven’t heard of Hubspot, they are the leading “inbound marketing” company for small and medium sized businesses. Inbound marketing is a concept that suggests using the internet (SEO, social media, blogging, etc) as a way to get leads to come to you rather than going out and paying for leads by buying lists, advertising, sponsorships, etc. Inbound marketing values the effort of time over money. Whether or not you believe in or understand the concept of inbound marketing, Hubspot is a high volume and high value provider of FREE marketing information. (They “eat their own dog food” as these marketing kits and other information they provide is supposed to “nurture” their prospects and customers).
Most recently they put out a Blogging for Business Marketing Kit that includes informational videos and an eBook. The only thing I have to add is that using video in all of your marketing efforts will provide you with a much higher ROI. The videos Hubspot is providing here are long but valuable. As you download and read through this kit, consider how you might be able to use some of these principles for your own marketing efforts.
Video marketing is much more than just video – you have to plan, create, edit, distribute, track, and more. The video creation process can be challenging enough, but from time to time we find great ideas to help you build successful videos. We recently came across just such an idea by the name of VideoBlocks.com.
VideoBlocks provides royalty free stock video footage and boasts a library of more than 30,000 clips. This is a huge find for all those who post-produce their videos to include voice overs or transitions between clips. Whether you want to include a short clip about the city you live in or a season we are upon, this is the first source of stock video footage outside of the limited supply provided by iStockPhoto we have found.
VideoBlocks currently offer a 7 day free trial so time your trial around the next video that you plan to create.
One last note, you’ll notice that the videos do not have audio. If you would prefer to have a tone or jingle instead of a voice over, a great source of stock audio is iStockPhoto.com/Audio.
Happy video marketing!
Continuing our weekly aggregation of relevant news in the video marketing world, check out some of the articles below!
What’s the Future of Email?
The behavior of the up and coming generation as it relates to the consumption of online information is DRASTICALLY different than those over the age of 25. In an effort to let you know what to plan for as you consider your marketing vision, OpenForum discusses the results of the 2010 U.S. Digital Year in Review report from comScore. The punch line? Social media is affecting the use of email to the tune of an 8% overall decline in email usage in 2010. The kicker? When breaking out the changes by age, the use of Web email by teenagers dropped 59%! Click here to read the entire article.
Why a Professional Website Video Experience in Crucial for Business Marketing
An interesting article put out by ReelSEO that discusses the entire life cycle of incorporating video into your website – production and display. For B2B businesses, we know that YouTube is blocked by 11.9% of businesses and has other flaws as well. Considering all the variables, a private hosting company that can meet the professional needs of your business for displaying video is as important as the quality of the video itself. Click here to read the entire article.
4 Ways Video Makes Email Marketing More Profitable
MarketingProfessor.com runs through a list of ideas and logic for how to effectively incorporate video into email marketing. Travis Campbell brings up some good points and also puts into perspective the use of email marketing into your greater marketing strategy and goals for conversion. Click here to read the entire article.